Which option best defines price in pricing plans?

• A. the goods or services sold by the business
• B. the amount charged and the frequency of charges
• C. the cost of each unit
• D. the method used to collect payments

Answer: (B)

Price in pricing plans is the money customers pay and how often they pay. It captures both the amount charged and the billing cadence, such as monthly or yearly. This distinguishes price from what you’re selling (the product or service), and from cost (what it costs you to provide it). It’s also different from payment method (how the customer pays). For example, a plan might be $9.99 per month or $99 per year, which shows both the price and how frequently the charge occurs.