Who typically handles marketing and customer acquisition in a marketplace paired with a platform?

• A. End customers
• B. Platform
• C. Connected accounts
• D. Stripe

Answer: (B)

The platform typically handles marketing and customer acquisition in a marketplace paired with a platform. This is because the platform owns the overall user experience and brand that attracts buyers to the marketplace, runs campaigns, and builds trust across all sellers. Connected accounts are the individual sellers or service providers within the marketplace, focusing on their offerings and fulfilling orders rather than driving traffic for the entire platform. End customers are the audience being acquired, not the marketers themselves. While Stripe provides the payments infrastructure, it doesn’t manage marketing for the marketplace.